Launch in April – Nordic Room – a new destination from Front Group
Some launches feel like opening a new tab in your browser. And then there are launches that feel like someone opening a door you didn’t know existed – to a room where everything is a little more thoughtful, a little more inviting, and above all: a little more you.
On Thursday, April 30, Front Group takes the next step and launches Nordic Room – an international extension of Tibergs Möbler under the Front Group umbrella, where Nordic interior design is given space to shine in its most inspiring form beyond Sweden and Scandinavia. Germany is first out.
A destination, not just a store
It’s easy to say you offer a wide assortment. Much harder to make it truly feel that way. Here, the idea is the opposite: Nordic Room is a destination where the selection itself is part of the experience – and something you won’t find anywhere else.
You step into a world where design isn’t about impressing, but about living. Where there is room for both the confidently simple and the comfortably inviting – the kind of place that makes you want to stay a little longer.
Why Front Group is doing this – and why now
Front Group has grown out of something quite rare in an industry often chasing the next trend: a family history rooted in over a century of craftsmanship, furniture, and interior expertise.
With origins dating back more than 100 years, and with several businesses under one roof, the vision behind Front Group has been to create an ecosystem where inspiration, assortment, and guidance come together across multiple destinations. Nordic Room is the next natural chapter – a place that makes it easier to discover, choose, and combine furniture and interiors beyond the borders of the Nordics.
And that Germany is first is no coincidence. It’s a market we know appreciates quality, materiality, and long-term choices – precisely where Nordic design is at its strongest, and something we feel is missing in many places.
What you can expect from Nordic Room
- Nordic design with a wide selection – from established favorites to new discoveries.
- Curated environments that help you see the whole, not just the product.
- A precise selection: less scrolling, more “that’s exactly what I’ve been looking for.”
- A destination to return to when you want to update, renew, or start over.
Welcome in – Germany first, but not last
The launch on April 30 is the starting point. A new destination, a new way to discover, and a new opportunity to experience Nordic design as it deserves to be experienced: with time, feeling, and quality – where it has previously been missing.
Welcome to Nordic Room.
A destination to feel at home in.